Here’s something I’ve noticed working with high-powered founders:
(Part 2 of 3)

They don’t build businesses by fixing their weaknesses.

They build them based on what they’re naturally good at.

📈

Very often, that natural talent and interest trace back to their childhood.

One started learning her craft from her immigrant mother at 5.

One grew up working in his father’s factory and had the idea for an innovative business model there.

One took her favorite thing from childhood, became an expert at it, and built a business out of it.

Yes, they all challenged themselves, stretched themselves, learned new skills.

But they didn’t try to become different people. They didn’t waste time or money trying to make up for their weaknesses or get good at something they hated.

They built on their natural strengths.

The core of their business—and their success—was doing something that came naturally to them. Something they loved.

Something that called to them on a soul level.

✨

I’ve heard it said before: If you work to improve the things you’re not naturally good at, you may become average at best at those things.

But if you work to improve the things you’re naturally good at…you can become world-class.